Experience ORA
Dentistry redefined.
A new standard in aesthetic dentistry - where design, service, and technology merge to elevate the patient experience.
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“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.”
Mladen Kralj DMD
Dr. Mladen Kralj, the founder of ORA, is recognized by his peers and colleagues as visionary and innovator in the field of aesthetic dentistry. His expertise and passion lies in creating natural looking smiles through a refined approach that balances conservative, non- invasive treatment protocols.
Dr. Kralj accomplishes this using the latest advancements in digital dentistry including digital scanning, AI-driven smile design software, precision 3D printing, and dental lasers
Beyond his clinical practice, Dr. Kralj lends his expertise to oral care brands and dental technology companies, offering insights that shape the future of patient experience and elevate the standards of modern oral care.
Tufts University School of Dental Medicine, Boston
Advanced cosmetic training, Pacific Aesthetic Continuum in San Francisco
Founder at ORA, with five dental studios in downtown Chicago
Founder at NOVORA, the first curated luxury oral care e-commerce brand
Invisalign Top 1% Provider in North America since 2010
NEW BEAUTY magazine editorial advisory board member & contributor
POMA brand ambassador & product development team
SELAHATIN brand ambassador
Practice design
Urban sophistication.
More than two decades ago, Dr. Kralj redefined what a dental practice could be when he founded ORA - introducing a design-forward philosophy that challenged the conventions of clinical spaces.
At a time when most practices prioritized function alone, ORA incorporated architectural intention, refined materials, and an elevated patient environment rarely seen in dentistry. Today, Dr. Kralj advances that vision even further with ORA’s latest concept - where innovations in design, service, and technology converge to create a truly distinctive environment and exceptional patient experience.
Created in collaboration with Aleksandra Nova Interior Design, ORA’s flagship location in the Gold Coast reflects the essence of contemporary urban sophistication.
Industrial architectural elements are thoughtfully balanced with luxurious finishes and organic textures, resulting in a space that feels both striking and inviting - a modern environment designed to transform the way patients experience dental care.
“Design is not just what you see; its how it makes you feel.”
Aesthetic suite
ORA features a large aesthetic suite - a space conceived for patients seeking the highest level of discretion, comfort, and personalization.
Reserved for more involved aesthetic procedures such as smile makeovers with porcelain veneers, the suite offers an intimate setting where attention becomes entirely focused on the individual experience, and reflects the same design philosophy that defines ORA itself.
Refined materials, soft architectural lighting, and curated textures create an atmosphere that feels less clinical and more akin to a private hospitality suite. Here, advanced cosmetic dentistry unfolds in a setting designed for comfort, privacy, and meticulous attention to detail—ensuring that transformative treatments are experienced with the ease and exclusivity our patients expect.
Digital lab
Adjacent to the aesthetic suite is ORA’s digital laboratory, where our in-house ceramist and technician meticulously designs and crafts custom porcelain restorations and veneers.
Integrating advanced technologies - including iTero digital scanners, AI powered smile design software, Sprintray 3D printing, and precision CAD/CAM fabrication—the lab allows artistry and innovation to converge seamlessly, ensuring each restoration is created with exceptional accuracy and aesthetic refinement.
