Daily rituals
Oral care is self-care.
Elevate mundane tasks to a new daily ritual and sensory experience you look forward to. Visit ORA’s unique retail lounge to discover a first of its kind curated line of luxury oral care and smile beauty products from around the world.
OUR BRANDS
A smile is one of the most powerful human expressions.
It shapes confidence.
It defines presence.
It connects people.
And yet the rituals that protect and enhance a smile have remained stuck in the past. For too long, oral care has been treated as an uninspiring routine.
Functional.
Forgettable.
Invisible.
At ORA we believe oral care deserves more.
More beauty.
More craftsmanship.
More intention.
A toothbrush should be designed with the same care as a smart phone or luxury watch.
Toothpaste and mouth rinse should feel like a fine fragrance that stimulates the senses.
The daily ritual of brushing should feel indulgent and like self-care, not an obligation.
A new generation of oral care innovators are reimagining this category.
Designers. Dentists. Scientists. Artisans.
They are creating products that transform a mundane habit into an elevated ritual, and ORA brings those innovations together in one place.
The most beautiful oral care products. The most refined tools for the modern smile.
The most advanced whitening science.
This is more than oral hygiene.
It is oral wellness.
It is smile beauty.
It is personal luxury.
Featured products
Available at ORA 700 N. State St.
Selahatin toothpaste
$26
Amorist fuses green mint, peppermint and menthol … a restrained expression of a true quintessential.
Selahatin mouth rinse
$29
With notes of eucalyptus, peppermint, cardamom, pine, and honey, Eukalypse is a rich aromatic experience.
Selahatin mouth spray
$29
Introducing Eau d’Extrait Oral, an empowering and uplifting experience through a fine and silky mist, like perfume for your mouth.
PomaBrush
$149
Meticulous design meets unparalleled performance, transforming your daily routine into a ritual of stylish elegance.
PomaFloss
$109
Discover the future of oral care, blending cutting-edge innovation with outstanding efficiency, for a sophisticated experience.
PomaSonic
$99
Powered by the latest ultrasonic technology to deliver a sparkling clean and bacteria-free aligner or retainer, in only five minutes.
vVardis enamel serum
$99
Whitens, remineralizes, strengthens, and protects enamel against stains, discoloration, decay, and sensitivity.
Arame tooth polish
$35
Whitening booster harnesses fruit-derived enzymes and baking soda to gently remove surface stains.
Periosciences gum gel
$39
Soothing oral gel resulting in improved health and appearance of the gums and oral tissue with antioxidants, sage oil, and clove oil.
Visit our retail lounge
700 N. State Street in downtown Chicago
Experience what elevated oral care tastes, smells and feels like. Sample luxury oral care products from around the world, featuring our brand partners Poma, Selahatin, Arame, and Akla.
“With these innovative and clinically effective products my patients are not only enjoying a more refined oral care experience, but also seeing improved oral health and a more radiant smile.”
ORA privé
Private access, elevated care. Members get more.
Download the ORA Privé app to access preferred pricing on aesthetic services and luxury oral care. Collect rewards for purchases and referrals. Purchase gift certificates for a loved one or friend. Be first to know about new services, product releases, and private events - all thoughtfully selected, just for you.
